“If you are not slightly embarrassed on the day of your launch,
you are probably launching too late.”

Don’t guess what your customers want. Ask them instead.

BizKaizen wouldn’t be the concept that it is if it wasn’t for all the people involved. Over the last two weeks, my team has been working with what’s called a ‘minimum viable product’, or MVP. This means we’ve launched a platform that wasn’t perfect yet. Intentionally. It has been nerve-wracking for the team to see something go out that was not 100% perfect, but we did this on purpose.

We wanted YOU to be able to see the platform as soon as possible. We wanted your feedback so that we could make sure that we kept building something that you would actually value, use and that would add to your business.

 

 

When launching a new product it’s fundamental to get out of your head and let go of your own assumptions on whether something is going to work. It’s easy to fall in love with your own ideas and with what you want to share with the world but – realize – it’s the same emotional attachment that will also make you run in circles and guess what’s right or wrong, in an endless loop of assumptions, guesses, second-guesses, insecurity, hesitations. Also, excessive self-analysis will make it much harder to accept to change anything later while dramatically increasing the amount of pressure and stress you have to bear from day one. 

The lesson here is to let your customers tell you what to focus on instead of getting obsessed with perfection. Giving yourself permission to be imperfect is the best way to actually make something that your customers want and are willing to pay for.

Your job is not to craft flawless perfection, it’s is to listen actively and gear up to act fast upon the relevant feedback you receive. Presenting something that is not impeccable is good, not making adjustments after receiving valuable feedback is bad. Does it make sense? If you are nodding there, remember this next time you happen to think: “I should not present my product at this stage, it’s better to wait and think it through again”.

As my team moves forward with the product development based on your spontaneous feedback, I also want to stress that it’s also the direct conversation with some early adopters which keeps this product moving forward in the right direction. 

Asking direct questions is as important as the listening. For that reason, I’d like to introduce you to two of our members, who will be part of the platform with you and who have been kind enough to share their first feedback with us in a private interview. We asked them both the same 5 questions and these are their answers.

MEET MARIUS VAN VLIJMEN

Marius van Vlijmen – Founder iaddress.nl
Won the retreat on Tenerife with Nisandeh.

Q: What is your first impression of BizKaizen

A: The way it’s set up has been chosen really well, I really think it hits the bullseye. From the search bar you can really find stuff that is perfect for your current situation. What’s also great is that you don’t have to watch a whole video anymore, you can pick the lessons that are relevant for you at that moment.

I believe that we’re experiencing an information overload, choosing what information is relevant for us is becoming one of our biggest problems. With the smart BizKaizen system giving you suggestions based on what you’ve watched before and your behaviour, this problem could be solved and this is really the future of learning.

Q: What do you think BizKaizen will add to your business?

A: I think it will have three big impacts.

  1. I will be using this as a knowledge base, giving me the right lesson when I need it. I want to use the way of working that Nisandeh teaches as a leading concept in my business. I want my employees to be able to learn it too.
  2. I currently work with over 1000 affiliate partners in my business. I’m working on adding BizKaizen to this as well, so I will be using the platform commercially.
  3. I work together with a lot of schools and universities and I really want to see if we can start educating the next generation of entrepreneurs from the get-go. I will be working on getting BizKaizen into schools and universities.

Q: How do you see the BizKaizen community growing?

A: I can feel the community really starting to form already. I think it depends a lot on the first 1000 members and I think that communication between those first 1000 members is absolutely crucial.

Q: Do you have anything else you’d like to add?

A: When I look at the way the courses are structured and the kind of courses that there are, I think there’s a really good base here to start as an entrepreneur. It’ll be interesting to follow how alive the system is going to be.

I would also like to urge everyone reading this blog to really go and use the platform. It’s going to be a great tool for anyone who is serious about growing their business. I believe in it 100%.

MEET EDGAR HUTTE

Edgar Hutte – Founder Expat Club Brussels
Watches the Business Bootcamp videos with his interns and the Passive Business Income for himself.

Q: What are your first impressions of BizKaizen?

A: My first impression is good. There are some functionalities that I’d like to see added, like having the player remember where you were in a video and starting it again from there when you’re ready to come back to it. I’d like the platform to remember which video’s I’ve already seen. 

There’s a lot already there, but even more should still be added. I also understand that it can’t be perfect right away, and in general I’m really happy with it. I like to use the practical video’s to really apply to my business straight away. As an example, I will watch the ‘10 ideas for facebook posts’ with my interns and after every idea we will pause the video, and brainstorm together how we can make a post like that and how it would fit into our social media strategy. Then we will watch the next bit of the video and so on until we’ve seen them all. It takes some time but then you do have a lot of new ideas for facebook posts to try out.

Q: What do you think BizKaizen will add to your business?

A: I really believe in making piles of stuff to implement, whether it’s coming up with new facebook posts, or thinking about how to improve your product, how to get more clients, or how to set higher prices. Your business is an ever growing thing and no day is the same, so it’s really great that you can see per day what you need to learn. One day you might need a lesson about social media and the next you want to be thinking about your remarkable product. There is no golden formula, every aspect of your business needs to improve and to grow. Using BizKaizen you get a 360 degree view of your business and all aspects are covered.

Another really important part of your business is your mindset, and Nisandeh is really good at teaching how to get yourself in the right mindset. If you need a bit of a kick in the behind you can find a video to get you on the right track and in the right mindset for whatever you need to do. You don’t have to wait for the next event to get what you need.

Q: How do you see the BizKaizen community growing?

A: I’m looking forward to having a community of people to spar with, to exchange ideas and to brainstorm. Somewhere we can really have conversation. I have to say that honestly I’m not a fan of Facebook groups, and moderation will be super important. I would prefer to see a dedicated forum for it. I’d love to see the possibility of comments under each video so you can have a very topic-related discussion.

Q: Do you have anything you’d like to add?

A: Lots of feedback and ideas to make the platform even better!

NEXT WEEK YOU CAN JOIN US AGAIN!

Next week, on MONDAY 24 APRIL 2017 at 8:00 AM we’ll be re-opening the lifetime registrations, so make sure you receive the link before anyone else. On Tuesday 25 the link will be out there on the blog so everyone in this mailing list will be able to go and sign up directly.

We have room for 1,000 lifetime members who can enjoy a very special offer and the count is now at 850….so, enter your name and email address below and we’ll make sure you skip the line and secure your access for lifetime.

QUESTION FOR YOU

I hope you now understand the importance of acting fast, get your minimum viable product ready with little time and investment and let your customers be the judges.

I’d like to know from you, after reading this piece, what is your attitude towards the typical stress of launching a new product? Do you see the benefit of letting go and let your customers tell you what works and what doesn’t? Can you see yourself do the same?

Share your thoughts in the comment box below

To your success,

Screen-Shot-2016-10-11-at-23.32.41Nisandeh Neta

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