You Don’t Need Money (Expert Business Blueprint – Part 2/5)
“Creativity can be described
as letting go of certainties”
This is part two in a five part series about the Expert Business Blueprint – to read part one click here
So you want to start a new business, or you want to grow your existing business, and although you have a great idea, which you know is going to improve the lives of many people at the same time it’s going to improve your own bank account…
Everything looks bright and promising, except that you can’t move forward, because you don’t have the money you need to start or grow that business.
Most entrepreneurs I have ever met will face this challenge at one phase or another of their business… “I need money, and I don’t know how to get it”.
OK… Let’s deal with this obstacle once and for all…
First… by saying the “you need money, and you don’t know how to get it” you made two strong statements. When we make a statement, any statement, we quickly begin to believe that it’s the truth. And when we believe that this statement (you just invented) is the truth, there’s very little you can do to change it, so you don’t even try. Now… if that statement supports you… there’s no problem. But when this statement doesn’t support you… and “I need money, and I don’t know how to get it” are both non-supportive, then it sucks… because there is nothing really you can do about it… except maybe complain or find excuses. So… what I would do is… turn any non-supportive statement into a question.
In this case:
- DO I need money to start (or grow) my business?
- And if I do… HOW can I get it?
Do you notice the two small question words above (“DO I…” and “HOW…”)? By putting them there… suddenly, a whole world of possibilities becomes wide open. Let’s start with the first question:
Do You Need Money to Start (or Grow) Your Business?
In the video below, taken from episode 2 of my Zero to Million program, you can see how I use creativity to solve challenges in my newly-born business. Challenges that would stop most entrepreneurs in their tracks – because they believe they need money (and a lot of it) to solve these.
But you know something… sometimes you do need money to start or grow your business.
For example, with my first software company, some 25 years ago, I needed to develop a computerized tablet (a before-its-time version of the modern iPad). It involved buying an expensive technology, hiring some expensive specialists and registering a patent. All in all – $250,000 (that’s $425,000 in today’s money). I needed the money, I needed it quick, and I didn’t have it…
So… let’s move on to the second question: